Hugo Reversed Cologne by Hugo Boss, A fresh, spicy fragrance for men, Hugo Reversed was first released in 2018. Citrus top notes of grapefruit and bergamot are tart, tangy, and refreshing. An herbal middle note of rosemary lends a green and camphorous quality to the heart. A woody base note of Haitian vetiver adds facets of smoke and bitter chocolate. Founded in 1924 in the city of Metzingen, Germany, Hugo Boss is a fashion and lifestyle house. It releases an eclectic range of fashion-forward menswear, with a wide array of clothing lines falling under two core brands and demonstrating a European influence in styles that range from the classic to the sporty to the Bohemian. Since 1985, the company has also sold fragrances, working with perfumers including Claude Dir, Nathalie Feisthauer, Pascal Gaurin, and Beatrice Piquet.
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